California native Claire Rosinkranz is best known for her lo-fi pop EP BeVerly Hills BoYfRiEnd, which includes Backyard Boy; her massive viral hit.
Her overnight success might not come as a surprise to all, as Rosinkranz has been writing songs since she was 8. Filling notebooks and iPads with lyrics, turns of phrase, and poems, the homeschooled artist would spend hours writing lyrics to songs that didn’t exist yet. Sometimes, she’d help her musician father, Ragnar, with melodies and lyrics for songs he’d been tasked to compose for TV shows and ad jingles.
Claire describes her style as alternative blues-pop, equally as inspired by early influences (like The Beatles’ Help!, Frank Ocean, and the Jack Johnson songs the family would listen to around the house) as it is by the singer-songwriter’s contemporaries, like Benee, Bruno Major, and Still Woozy.
Claire traffics in lo-fi songs with intricate yet totally relatable lyrics about friendship, crushes, family, and feelings. They plumb the depths of the human condition in very short bursts, exposing the songwriter’s remarkable emotional maturity and strong, singular grasp on her sound. Narratively, tracks like “Tough Guy” and “Seriouslaaay” follow Claire’s stories from start to finish while Ragnar’s clean, crisp production buoys his daughter’s crystal-clear vocals. “He totally captures my vision and if I don’t like something, I’m not afraid to say it,” Claire says of her dad. “Because we’re able to communicate so well, the process happens so quickly.”
The “star of the show,” Claire says of her catalogue, is “Backyard Boy,” the final song she wrote for the EP and one that grew legs of its own shortly after release, achieving massive viral success all on its own.
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