ILLIT (Hangul: 아일릿; Katakana: アイリット ; also stylized as :ll:+) is a South Korean girl group formed by BELIFT LAB, a subsidiary of HYBE, through the JTBC survival competition show R U Next?. Their name was initially introduced as I'll-It during the live broadcast of the final episode of R U Next?. In the episode, it was explained that the name "represents choosing your own verb to put between I'll and It", conveying the ability of the members to act and make decisions independently.
The JTBC series R U Next? aired for ten episodes from June 30, through September 1, 2023, in which 22 contestants competed to debut in a six-member girl group under BELIFT LAB, their first girl group, and the third girl group to debut under HYBE, after LE SSERAFIM and NewJeans. The final episode saw the formation of the group's six-member lineup, with two members being selected by the public, and four being selected by the company's producers. The final lineup of Wonhee, Youngseo, Minju, Iroha, Moka, and Yunah, was unveiled at the end of the broadcast. On January 5, 2024, BELIFT LAB announced Youngseo was leaving the group. Previously, Youngseo and BELIFT LAB had discussed the future activities of her and her group and had decided with mutual agreement to terminate her contract.
The group debuted with five members — Yunah (윤아), Minju (민주), Moka (모카), Wonhee (원희) and Iroha (이로하) — on March 25, 2024, following the release of their first EP titled SUPER REAL ME. The EP features their debut track, Magnetic, which quickly gained attention on global charts, becoming the first debut single by a K-pop act to appear on the Billboard Hot 100, debuting at number 91.
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