1. “Our plan,” announces the one-fourth of Vida whose name is Jade, “is to take over. It's cheesy but it's true. We'd love to tour the world. We'd love a Brit, a MOBO, a Grammy. We're pretty ambitious."
The band has certainly set its sights high, but think twice before you bet against them. Since forming organically two years ago - a long time for anyone, a lifetime in girlband years - Vida have picked up a legion of fans including thousands of members of the self-styled Vida Nation, as well as celebrities like One Direction, Alan Carr, James Corden and Leona Lewis. They’ve also been nominated for MTV’s Brand New For 2012, supported acts like JLS and Chipmunk on nationwide arena dates, and cemented their reputation as serious ones to watch, thanks to a barrage of brilliant, fizzy modern pop tunes.
The girls’ street-smart lyrics come from everyday life as seen through the Vida filter: from the partying to the mornings after, from the relationships that work, to the ones that falls apart. Vida describe their sound as reggae pop, but it’s more than that too, with flashes of inspiration flying in from all directions. It makes for a unique blend, and one that complements the four-piece band’s colorful, north-meets-south pop dynamic.
There’s AJ, 22, a Manchester girl who started dancing when she was three, and went on to dance for the likes of Leona Lewis ("which was mainly swaying"), Shaggy and Katy Perry. She’s the band’s founding member, and she’s got big ideas for where Vida goes next.
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