“I’m highly motivated,” says postmillennial troubadour Jeremy Fisher. “I love getting my hands in there.” The Vancouver-based writer/artist used those hands (which are generally affixed to his trusty acoustic guitar) to shoot the stop-motion footage and fashion the anthropomorphic title character of his $60 homemade video for “Cigarette,” which has became a viral phenomenon of mega-proportions on YouTube, with north of 2 million views as this is written.
Jeremy has a tendency to get his legs involved as well: In 2002, he biked across the entire continent, from Seattle to Halifax, Nova Scotia—and that’s a loooooong way, folks—to promote his first album, Back Porch Spirituals, recorded in a friend’s basement. That trek took six months and included 30 official shows, plus a number of impromptu performances, and it laid the foundation for what is now a sizable fan base in Fisher’s native Canada. He also has a history of busking in the more conventional manner—whatever it takes to get his music heard. We’re talkin’ grass-roots, interactive DIY to the max with this talented and dedicated—or maybe driven is a better word—young artist.
Fisher’s new album, Goodbye Blue Monday (released in the U.S. September 18 on Wind-up Records), is a timeless burst of acoustic rock & roll that’s brainy and hook-filled, playful and provocative, all at the same time. Take “Cigarette,” which employs the cancer stick as a metaphor for addictive relationships—the enticement, the yearning, the withdrawal and the damage. Or “Scar That Never Heals,” which examines the anatomy of heartbreak. At the same time, both are thoroughly infectious tracks with choruses that are, well, addictive. That’s Fisher’s M.O.
Raine MaidaView profile